Unique Brand Building Amid Fierce Market Competition
Since its 2021 inception, Banhua Snack Discount Store has rapidly spread across the province, gaining popularity for its high-value products and excellent service. Despite the fierce snack market competition, Banhua strives to uphold its unique brand positioning. Embracing a youthful design ethos, we have created a distinctive brand identity with RDA's simple, recognizable visual system. The finely crafted store environment enhances the shopping experience, embedding our brand's charm in every customer interaction.
RDA refined the Sweetbabe project into a clear brand identity design system for retail and lifestyle stores. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.
- Brand Identity Design
- Communication
- Space Identity Design
Since its 2021 inception, Banhua Snack Discount Store has rapidly spread across the province, gaining popularity for its high-value products and excellent service. Despite the fierce snack market competition, Banhua strives to uphold its unique brand positioning.
Embracing a youthful design ethos, we have created a distinctive brand identity with RDA's simple, recognizable visual system. The finely crafted store environment enhances the shopping experience, embedding our brand's charm in every customer interaction.
RDA shapes Sweetbabe's brand image with a simple and recognizable visual system, enhancing brand recognition and deep identification. The poetic storefront design interprets the brand's spirit in detail, building a unique shopping experience for consumers, imprinting the charm of the brand deeply in each interaction.
