KYUR is a Japanese fashion brand that exudes a minimalist, ethereal aesthetic and embodies the essence of clean, beautiful style. The brand boasts a warm, elegant spirit and a unique personality. KYUR's design philosophy emphasizes simplicity, restraint and the warmth and edges of life. In order to better reflect the brand's characteristics, we have redesigned the brand's image. On the basis of a delicate and restrained style, we present the warmth and subtle changes, making the brand image more distinct.

RDA refined the Kyur project into a clear brand identity design system for wellness and lifestyle brands. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.