Minimalist Brand Identity for a Japanese-Style Womenswear Label
KYUR is a womenswear label shaped by a Japanese minimalist sensibility. Its collections balance clean silhouettes with warmth and subtle variation, requiring a visual identity that could feel restrained and distinctive without becoming cold or anonymous.
RDA refined the wordmark, typography and communication system around simplicity, proportion and tactile detail. The identity supports garments, tags, packaging and campaign materials while giving KYUR a consistent and recognisable fashion voice.
- Womenswear Brand Strategy and Identity
- Fashion Communication Design
- Retail Brand Applications
KYUR is a Japanese fashion brand that exudes a minimalist, ethereal aesthetic and embodies the essence of clean, beautiful style. The brand boasts a warm, elegant spirit and a unique personality. KYUR's design philosophy emphasizes simplicity.
In order to better reflect the brand's characteristics, we have redesigned the brand's image. On the basis of a delicate and restrained style, we present the warmth and subtle changes, making the brand image more distinct.
