A Clearer Voice for Medical Devices
Larryscope Medical Brand Design
Larryscope develops medical devices within a wider healthcare group focused on safety, research and professional care. RDA shaped a medical brand identity that makes the product family easier to understand and the organisation easier to trust.
A disciplined visual system brings naming, product information and corporate communication into alignment. The result is a more confident healthcare presence across professional touchpoints.
- Healthcare Brand Strategy
- Medical Brand Identity
- Product Communication
- Visual System
Background
The brand had to communicate clinical responsibility without becoming cold or overly technical. It needed a structure that could support several product areas and future development.
A disciplined visual system brings naming, product information and corporate communication into alignment. The result is a more confident healthcare presence across professional touchpoints.
