Bespoke Fashion Branding with Quiet Confidence
Lorenzs is a bespoke fashion label built around experienced tailoring, international design resources and carefully selected materials. Its brand needed to communicate personal service and product quality through a contemporary language suited to discerning clients.
RDA developed a restrained identity and retail expression based on proportion, material and precise typography. The system connects garments, packaging, communication and boutique environments, giving Lorenzs a consistent presence across the full customer journey.
- Bespoke Fashion Brand Identity
- Retail Space Identity
- Brand Communication
LORENZS Haute Couture is composed of members with more than ten years of experience in customization and international design resources, its product design is created by the Italian design team.
As an international couture brand, LORENZS carefully selects top quality fabrics and accessories and combines them with the latest technology to create international, white collar high-end products.
The identity and boutique environment share a quiet, precise character. Consistent typography, materials and presentation allow product quality and personal service to remain at the centre of the Lorenzs experience.
