LORENZS Haute Couture is composed of members with more than ten years of experience in customization and international design resources, its product design is created by the Italian design team, from the international first-class supply chain, so that LORENZS custom collection has a fashionable and elegant design style, and excellent quality assurance. As an international couture brand, LORENZS carefully selects top quality fabrics and accessories and combines them with the latest technology to create international, white collar high-end products. The new brand vision and store space designed by the RDA team is a new value benchmark for the brand, and the simplicity and purity of the style throughout, incorporating elegance and stunning into the brand communication.

RDA refined the Lorenzs project into a clear brand identity design system for fashion and lifestyle retail. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.