A New Platform for Made-to-Measure Clothing
RedButton Brand Design
RedButton turns made-to-measure clothing into a more accessible, connected service. RDA developed a fashion brand system that links the confidence of tailoring with digital discovery and in-person experience.
A clear visual system and service language connect e-commerce, recruitment materials, packaging and retail touchpoints. The brand feels personal because the system leaves space for the customer.
- Brand Strategy
- Fashion Brand Identity
- E-commerce Experience
- Retail Design
Background
The identity needed to hold craft, personal choice and commercial scale together. It had to work online, in stores and in the conversations that lead to a finished garment.
A clear visual system and service language connect e-commerce, recruitment materials, packaging and retail touchpoints. The brand feels personal because the system leaves space for the customer.
Challenge
RedButton turns made-to-measure clothing into a more accessible, connected service. RDA developed a fashion brand system that links the confidence of tailoring with digital discovery and in-person experience.
A clear visual system and service language connect e-commerce, recruitment materials, packaging and retail touchpoints. The brand feels personal because the system leaves space for the customer.
