A design philosophy follows the nature.
Senseu Brand Identity Design
Senseu Valley was originally a small hill covered with plants, with winding paths and standing by a lake, while the Horse Mountain stands in the background, between the landscape and the mountains, with the poetic and pictorial mood that poets and painters once had, a spiritual realm that people feel in nature. The different architectural shapes of each building and the different horizontal height differences produce an interesting but harmonious echo, with the buildings in the landscape, blending in with the nature of heaven and earth. The houses all face the beauty of the lake and the rolling hills. The buildings are made of stone from the transformation of the mountain villages in the area, and are built with a great sense of art and beauty, and in each landscape, people are the only ones; people feel like they are really living in nature, and they can talk with the mountains, the lake, the sky and the earth at any time.
RDA refined the Senseu project into a clear brand identity design system for cultural tourism and destination branding. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.
- Brand Identity
- Signage System
The different architectural shapes of each building and the different horizontal height differences produce an interesting but harmonious echo, with the buildings in the landscape, blending in with the nature of heaven and earth. The houses all face the beauty of the lake and the rolling hills.
The buildings are made of stone from the transformation of the mountain villages in the area, and are built with a great sense of art and beauty, and in each landscape, people are the only ones; people feel like they are really living in nature.
Senseu Valley was originally a small hill covered with plants, with winding paths and standing by a lake, while the Horse Mountain stands in the background, between the landscape and the mountains, with the poetic and pictorial mood that poets and painters once had, a spiritual realm that people feel in nature.