Vecco hero brand direction Vecco packaging application Vecco logo and consumer identity Vecco product presentation Vecco packaging system
Vecco

A Clearer System for Commerce and Care

Project Information

Vecco Brand Design

Vecco

Vecco brings products to people through the fast, visual rhythm of e-commerce. RDA created a consumer brand identity that connects discovery, product packaging and delivery into one clear, dependable experience.

A modular identity, pack architecture and digital content rules create continuity from screen to hand. The system makes each product distinct without making the brand feel scattered.

Services
  • Brand Strategy
  • Consumer Brand Identity
  • Packaging Design
  • Digital Commerce
Vecco brand communication application
Vecco product application Vecco print communication Vecco digital communication

Background

Online commerce rewards clarity, but a catalogue of products can quickly become fragmented. The brand needed a system that could support different products while keeping trust and recognition consistent.

A modular identity, pack architecture and digital content rules create continuity from screen to hand. The system makes each product distinct without making the brand feel scattered.

Vecco retail touchpoint
Vecco brand application detail
Vecco digital communication touchpoint Vecco visual system detail Vecco range architecture

Challenge

Vecco brings products to people through the fast, visual rhythm of e-commerce. RDA created a consumer brand identity that connects discovery, product packaging and delivery into one clear, dependable experience.

A modular identity, pack architecture and digital content rules create continuity from screen to hand. The system makes each product distinct without making the brand feel scattered.

Vecco consumer experience

Design System

A modular identity, pack architecture and digital content rules create continuity from screen to hand. The system makes each product distinct without making the brand feel scattered.

Vecco brings products to people through the fast, visual rhythm of e-commerce. RDA created a consumer brand identity that connects discovery, product packaging and delivery into one clear, dependable experience.