A More Refined Experience for Wine Retail
Vinabe Wine Store Brand Design
Vinabe introduces wine through culture, selection and the pleasure of finding the right bottle. RDA created a wine brand identity that brings product knowledge and retail atmosphere together in a more confident experience.
A refined mark, clear information structure and atmospheric retail details guide the customer from curiosity to choice. The system lets the wine remain the hero while giving the store its own character.
- Brand Strategy
- Wine Brand Identity
- Retail Communication
- Store Experience
Background
The store needed to feel informed without becoming intimidating. The identity had to support membership, product discovery and a sense of occasion across both physical and digital touchpoints.
A refined mark, clear information structure and atmospheric retail details guide the customer from curiosity to choice. The system lets the wine remain the hero while giving the store its own character.
