A More Memorable Story for Regional Noodles
Wuer Master Brand Design
Wuer Master serves regional noodles with the spirit of a wandering hero: direct, generous and full of character. RDA built a restaurant brand identity where illustration, typography and space carry that story into every bowl.
A distinctive illustrated character, expressive lettering and tactile applications create a world around the food. The identity gives the restaurant a memorable voice while keeping the meal at the centre.
- Restaurant Brand Strategy
- Food Brand Identity
- Illustration & Typography
- Restaurant Space
Background
The brand needed a strong point of view without becoming a costume. The challenge was to make regional culture feel alive, contemporary and easy for a new generation to enter.
A distinctive illustrated character, expressive lettering and tactile applications create a world around the food. The identity gives the restaurant a memorable voice while keeping the meal at the centre.
