NFTs have exciting new properties: they’re unique, provably scarce, tradeable, and usable across multiple applications. Just like physical goods, you could throw them in the trash, gift them to a friend across the world, or go sell them on an open marketplace. But unlike physical goods, they're armed with all the programmability of digital goods. Boomerang has a strong symbolic meaning as a hunting tool of primitive people. We based on this graphic to develop the brand visual element, which is a simple and powerful symbol of the concept of hunting for digital wealth. The unique letter X reinforces the brand's sense of technology and the attributes of NFTs.

RDA refined the Xcabin project into a clear brand identity design system for modular cabins and hospitality products. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.