A Distinctive Identity and Interface for an NFT Marketplace
X Cabin is an NFT marketplace built around the discovery, exchange and ownership of digital assets. The project needed a visual identity that could make an emerging and technically complex proposition feel clear, credible and easy to navigate.
RDA developed the identity around a distinctive X and a boomerang-inspired graphic idea, turning the search for digital value into a simple, memorable symbol. The system extends across the marketplace interface and brand communications, giving the Web3 platform a consistent and recognisable presence.
- Brand Identity
- Website User Interface Design
NFTs have exciting new properties: they’re unique, provably scarce, tradeable, and usable across multiple applications. Just like physical goods, you could throw them in the trash, gift them to a friend across the world.
Boomerang has a strong symbolic meaning as a hunting tool of primitive people. We based on this graphic to develop the brand visual element, which is a simple and powerful symbol of the concept of hunting for digital wealth.
The unique letter X reinforces the brand's sense of technology and the attributes of NFTs.
