A More Distinctive Voice for Everyday Takeout
Xiami Foods Brand Design
Xiami Foods is designed for the pace of modern takeaway: discover, order, open and share. RDA created a food brand identity that keeps the experience recognisable from a small screen to the meal in hand.
A direct graphic language, bold product cues and a repeatable packaging system make the brand easy to spot and extend. The same visual rhythm carries through online content and physical touchpoints.
- Brand Strategy
- Food Brand Identity
- Packaging Design
- Digital Communication
Background
Digital ordering creates a crowded, fast-moving context. The brand needed to be distinctive at a glance while remaining simple enough to work across menus, packaging and delivery moments.
A direct graphic language, bold product cues and a repeatable packaging system make the brand easy to spot and extend. The same visual rhythm carries through online content and physical touchpoints.
