A Slower Rhythm for Tea and Everyday Life
Yunye Valley Tea Brand Design
Yunye Valley is rooted in the quiet intelligence of tea: place, season, craft and time. RDA created a tea brand identity that lets those qualities move naturally through packaging, communication and the retail space.
Natural colour, spacious typography and tactile applications create a calm family across products and space. The system gives the tea room to breathe and the customer room to stay.
- Brand Strategy
- Tea Brand Identity
- Packaging Design
- Tea Space Design
Background
The brand needed to express depth without making tea feel ceremonial or distant. The design had to create a slower atmosphere while still working clearly in everyday commerce.
Natural colour, spacious typography and tactile applications create a calm family across products and space. The system gives the tea room to breathe and the customer room to stay.
Challenge
Yunye Valley is rooted in the quiet intelligence of tea: place, season, craft and time. RDA created a tea brand identity that lets those qualities move naturally through packaging, communication and the retail space.
Natural colour, spacious typography and tactile applications create a calm family across products and space. The system gives the tea room to breathe and the customer room to stay.
Design System
Natural colour, spacious typography and tactile applications create a calm family across products and space. The system gives the tea room to breathe and the customer room to stay.
Yunye Valley is rooted in the quiet intelligence of tea: place, season, craft and time. RDA created a tea brand identity that lets those qualities move naturally through packaging, communication and the retail space.
