A Clearer Identity for Fast-Casual Dining
Zhaomi Rice Brand Design
Zhaomi Rice rethinks Chinese fast food around product quality, digital community and a more considered everyday meal. RDA created a restaurant brand identity that keeps the business model and the eating experience connected.
A clear identity, strong product hierarchy and practical packaging language make the experience easy to recognise and use. Digital and physical touchpoints share the same confident rhythm.
- Restaurant Brand Strategy
- Food Brand Identity
- Packaging Design
- Digital Communication
Background
The brand had to work at the speed of takeaway while still feeling intentional. It needed a distinctive voice for a new generation of diners and a system that could grow with the format.
A clear identity, strong product hierarchy and practical packaging language make the experience easy to recognise and use. Digital and physical touchpoints share the same confident rhythm.
