A Clearer Identity for Office Furniture and Workplace Solutions
CD Work provides office furniture, workplace planning and related services for businesses seeking efficient, people-centred environments. The brand needed to communicate both its furniture expertise and its understanding of how contemporary workplaces support comfort, performance and collaboration.
RDA refreshed the visual identity and extended it across sales materials and customer-facing touchpoints. The resulting system gives CD Work a more distinctive and dependable presence while connecting products, service and workplace experience under one coherent brand.
- Brand Identity
- Communication Design
CDWork is dedicated to the development and design of high-end office spaces, sales and service of office furniture, providing customers with an efficient office experience.
They believe in putting people first and using this to create atmospheric and wonderful spaces. These concepts not only guide their product solutions, but also help design the best possible user experience that customers can experience when they visit these spaces.
We created a new brand identity style for CDWork and applied it to the sales and space experience. This new brand feel can be felt in the CDWork environment and highly reinforces the brand's sense of trust.
