Foodie Social is a food hall that features a variety of food stalls and restaurants, including beverage shops, small restaurants, pastry shops, and various specialty food stores. The food hall also has a large seating area constructed of natural plants where customers can dine in or take away their food. Foodie Social is a popular destination for both consumers and tourists, and is a great place to find fresh, high-quality food from a variety of cuisines. Also, it's an ideal place to soak up the atmosphere of the city of Zibo and people-watch.

RDA refined the Foodiesocial project into a clear brand identity design system for commercial dining spaces and food halls. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.