We designed and reconstructed elements from all parts of the world to form Journey's unique brand image. After permutation and combination, these symbols are given agile transformations, creating these minimalist graphic elements. Journey's design concept comes from natural life, and then unswervingly integrates the natural flavor of Journey tiles into daily life.

RDA refined the Journey project into a clear brand identity design system for tiles and building materials. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.