A Clearer Identity for Commercial Kitchen Equipment
Meichu provides commercial kitchen equipment and application solutions for hospitality and foodservice environments. As competition increased, its existing identity no longer reflected the scale of the business or the quality of its products and customer support.
RDA introduced the Meichu name as the primary brand signature and built a concise visual system around it. The identity connects corporate culture, product technology and sales communication, giving the commercial kitchen equipment company a clearer and more internationally legible B2B presence.
- Brand Identity
- Space Design
- Communication Design
RDA studied the commercial kitchen equipment market and the relationship between Meichu's corporate culture, products and sales communication.
The distinctive relationship between the letters and the Chinese name gives Meichu a recognisable signature across products, sales materials and industry communication.
Our team spent a lot of time investigating brand design trends in the commercial kitchen industry, and studying the relationship between corporate culture, products and marketing.
The distinctive relationship between the letters and the Chinese name gives Meichu a recognisable signature across products, sales materials and industry communication.
