Bring concise and intuitive visual image to Meichu Kitchen.
Today, competition in the kitchenware market is becoming increasingly fierce, and Meichu’s existing brand image can no longer match its outstanding market performance. To this end, our team spent a lot of time investigating brand design trends in the commercial kitchen industry, and studying the relationship between corporate culture, products and marketing, and finally used "Meichu" as the brand name of Meichu to strengthen the brand's main visual recognition. Most importantly, we have brought a simple and intuitive, highly international visual system and a complete set of visual landing solutions to Meichu.
RDA refined the Meichu project into a clear brand identity design system for kitchenware and home products. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.
- Brand Identity
- Space Design
- Communication Design
Our team spent a lot of time investigating brand design trends in the commercial kitchen industry, and studying the relationship between corporate culture, products and marketing.
The design of this unique brand self-property will become the super symbol of the Meichu kitchenware, which will effectively enhance the attention that the Meichu kitchenware gets in the market competition.
Our team spent a lot of time investigating brand design trends in the commercial kitchen industry, and studying the relationship between corporate culture, products and marketing.
The design of this unique brand self-property will become the super symbol of the Meichu kitchenware, which will effectively enhance the attention that the Meichu kitchenware gets in the market competition.
