Maternity Retail Branding Built Around Care
Minishop Brand Identity Design
Lansidai Mini Shop brings postpartum products and services into a compact retail format for new mothers and families. Inspired by kangaroo care, the concept needed to express protection, warmth and professional support within an efficient and approachable customer experience.
RDA connected the heart-shaped details of the Lansidai identity with a clear retail communication system for the Mini Shop. Colour, graphics and a simple spatial language create an emotionally reassuring format that can support service information, product selection and future rollout.
- Brand Identity Design
The Lansidai Minishop’s design is inspired by kangaroo care, symbolizing warmth and protection. The heart-shaped graphic in the kangaroo’s ears represents love and aligns with the Lansidai logo, emphasizing core values.
With a simple layout and warm atmosphere, the store meets postpartum needs. Integrating professionalism, fashion, technology, and warmth, it provides a high-quality, comfortable experience and showcases Lansidai’s spirit of innovation.
