Molobalo is a rising infant and children's wear brand for electronic products in recent years. Its products mainly cover cotton clothing and related products for infants aged 0-3 years. In the cotton clothing category, it has become one of the top five brands on the entire network. All its products are made of natural high-quality cotton, safe and environmentally friendly. With the brand concept of "natural and different," it creates environmentally friendly clothing with food-grade safety standards, and brings natural care and love to Chinese babies. RDA has created a new, interesting, and simple brand style for Molobalo, which conveys very friendly products for babies, and also highlights Molobalo's mission: to make our children have a better planet.

RDA refined the Molobalo project into a clear brand identity design system for kids lifestyle and retail brands. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.