Heyyaya is a professional baby retail chain focused on users aged 0-3 years old, providing high quality products and services. RDA Team provided a full range of design services to create this new brand.Heyyaya's brand upgrade is not only a visual refresh, but also an innovation of the brand experience. We started with the logo, went through a brand visual update, created a cartoon identity system, and incorporated futuristic elements into the design of the new store space.

RDA refined the Heyyaya project into a clear brand identity design system for children lifestyle retail. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.