Baby Retail Brand Identity and Store Design
Heyyaya is a baby retail chain serving families with children aged zero to three. The new brand needed to communicate product quality and professional service while creating a warmer, more distinctive experience for young parents across stores and digital channels.
RDA developed the logo, visual identity and mascot system, then carried the brand into the retail environment and online communications. Friendly character elements and a contemporary spatial language help Heyyaya remain approachable while building recognition across a growing store network.
- Brand Identity
- Space Design
- Online Promotion Design
Heyyaya is a professional baby retail chain focused on users aged 0-3 years old, providing high quality products and services.
RDA Team provided a full range of design services to create this new brand.Heyyaya's brand upgrade is not only a visual refresh, but also an innovation of the brand experience.
We started with the logo, went through a brand visual update, created a cartoon identity system, and incorporated futuristic elements into the design of the new store space.
