Tea Packaging with a Playful Pet-Lover Point of View
PopoTea is a direct-to-consumer tea brand created for people whose pets are part of everyday life. The concept makes tea culture feel less formal through playful characters, approachable product stories and a visual world designed for online retail.
RDA developed the identity, packaging and ecommerce communication as one connected system. Character-led graphics and differentiated product colours help customers navigate varieties and flavours while giving PopoTea a memorable presence across packaging, social content and digital sales.
- Tea Brand Identity
- Tea Packaging Design
- Ecommerce and Brand Communication
PopoTea is a tea-commerce company that is seeking to revolutionize the experience of one of the oldest drinks in history by bringing it directly to the pet's owned consumer.
RDA created a bold, character-led identity, packaging system and ecommerce experience. The approachable visual language helps customers explore tea varieties, origins and flavours without the formality often associated with the category.
The freshness of the tea is reflected in the packaging, which appears in different 3d rendering with a scene of bright colors.
