We designed a gentle and lively bright brand identity for Mrs. Wang Spicy Hot Pot, which echoes our strategy, forming a warm and impressive brand personality. In our market research, most of Hotpot's brand image design is based on mainstream text design, and there is a lack of recognition among brands. When there is no obvious difference in consumer experience, it becomes difficult for brands to move to the high end. Based on this, we started from the upgrade of the brand image and pushed the brand to a whole new level.

RDA refined the Mrswang project into a clear brand identity design system for hotpot restaurants and food service. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.