PowerDSP is a technology company focused on digital signal processing platforms (DSPs) for a wide range of applications. powerDPS is a group of passionate engineers who love electronics, building new businesses, and working with the audio community with the goal of shaping the future of audio by creating unique sound experiences for our customers. As the development team for the brand design, RDA developed a custom graphic visual system. This creates consistency across all upcoming products, while also giving the brand a unique sense of technology and cutting-edge identity.

RDA refined the Powerdsp project into a clear brand identity design system for semiconductor and chip technology. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.