RDA., Reframing Our Own Practice
RDA. Brand Design
RDA. is our own working laboratory: a design studio shaped by the idea of Re-Define Aesthetics. We use the brand to test how strategy, identity, publishing and digital communication can remain connected as practice evolves.
A flexible identity system gives the studio a clear frame rather than a finished costume. The mark, typography, editorial rhythm and digital touchpoints are designed to adapt through use.
- Brand Strategy
- Visual Identity
- Editorial Design
- Digital Communication
Background
A studio brand cannot rely on a single campaign or a fixed category. It needs to stay recognisable while leaving enough room for new questions, collaborations and forms of making.
A flexible identity system gives the studio a clear frame rather than a finished costume. The mark, typography, editorial rhythm and digital touchpoints are designed to adapt through use.
Challenge
RDA. is our own working laboratory: a design studio shaped by the idea of Re-Define Aesthetics. We use the brand to test how strategy, identity, publishing and digital communication can remain connected as practice evolves.
A flexible identity system gives the studio a clear frame rather than a finished costume. The mark, typography, editorial rhythm and digital touchpoints are designed to adapt through use.
