Coffee Branding and Packaging with a Fresh Australian Character
Seven Miles Coffee Brand Identity and Packaging Design
Seven Miles is an Australian-owned coffee roaster with roots in Sydney's cafe culture and a nationwide network of cafe partners. Its character combines practical coffee expertise with an open, energetic approach to everyday service. RDA developed a visual direction that could express that personality clearly across a broad product range.
The identity uses vivid colour, bold typography and a flexible packaging architecture to make blends and formats easy to recognise. Across coffee bags, product communication and retail touchpoints, the system balances shelf impact with the craft and consistency expected from an established Australian roaster.
- Coffee Brand Identity
- Coffee Packaging Design
- Product Communication
Seven Miles grew from a long Australian coffee-roasting tradition and serves cafe partners across the country, combining roasting expertise with local training and support.
The refreshed packaging needed to organise a varied product range while making the brand's energetic, approachable character visible on shelf and in cafe environments.
