Craft Beer Branding and Brewpub Experience Design
Founded in Shenzhen in 2014, TAPS is a craft beer and microbrewery brand built around flavour, experimentation and a more open drinking culture. The business needed an identity that could connect its beers, taproom and hospitality experience under one recognisable point of view.
RDA developed the brand identity across beer packaging, brewpub space and communication. A bold and flexible visual language helps customers recognise the brand at the bar, discover different brews and carry the TAPS experience into social and retail touchpoints.
- Brand Identity
- Space Design
- Communication Design
TAPS invites customers to explore craft beer through a direct, welcoming brewpub experience rooted in small-batch production and flavour discovery.
The brand connects established craft beer styles with its own evolving range, helping build a stronger local culture around independent brewing.
The brand connects established craft beer styles with its own evolving range, helping build a stronger local culture around independent brewing.
