Taps: Brand Identity Design Case Study
TAPS craft beer was founded in 2014 in Shenzhen, China. It is the first craft beer and microbrewery in Shenzhen. Specializing in a variety of flavors and high-quality craft beers, TAPS believes in spreading the craft beer culture around the world. TAPS craft beers are world-renown, award winning beers, handcrafted and invented by Daniel. TAPS hand selects their ingredients from New Zealand and imports them to their brewery in Shenzhen for production.
RDA refined the Taps project into a clear brand identity design system for brewpubs and craft beer hospitality. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.
- Brand Identity
- Space Design
- Communication Design
Taps believe in the craft beer culture and giving our customers the opportunity to experience the new, developing and worldwide acclaimed microbrew craft beer culture.
Taps aspire to elevate the local craft beer culture by giving customers the opportunity to experience both worldwide acclaimed craft brew styles along with their own cutting edge offerings.
Taps aspire to elevate the local craft beer culture by giving customers the opportunity to experience both worldwide acclaimed craft brew styles along with their own cutting edge offerings.
