TSTR is a Milan-based fashion brand founded in 2016, the brand deeply immersed in the city’s history and culture. TSTR explore the power of beauty, mix the fashion with the natural, shadow and light, texture and color. TSTR create tension through contrast and open up new ways of seeing things that once seemed familiar. We created a brand story and identity system that represented TSTR distinct perspective and applied it to both print and digital collateral. The result was a dynamic brand style that reflected TSTR’s modern and minimalism.

RDA refined the Tstr project into a clear brand identity design system for fashion retail and lifestyle brands. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.