A Natural Retail Experience for a Chinese Pastry Brand
Yihe Pastry presents traditional Chinese pastries in a contemporary retail setting. The store concept needed to express freshness, craft and simplicity while strengthening the brand’s existing visual cues and making the product range easier to discover.
RDA removed unnecessary visual noise and built the environment around natural materials, clear displays and consistent brand applications. Signage, retail communication and spatial details work together to create a calm, recognisable experience focused on the food.
- Pastry Shop Concept Design
- Retail Brand Communication
- Signage and Spatial Identity
The new Yihe store design is designed with natural purity in mind, creating this space that expresses the brand to new heights.
Our design is informed by restraint, removing unnecessary elements to express a brand that is pure/focused on the essence of food.
we sorted out the core elements of the brand and reinforced the brand mnemonics while maintaining consistency with the new brand vision, a move that will greatly enhance the brand identity and make the brand stand out from the clutter of competing brands.
