The new Yihe store design is designed with natural purity in mind, creating this space that expresses the brand to new heights. Our design is informed by restraint, removing unnecessary elements to express a brand that is pure/focused on the essence of food. Based on the latest brand identity style, we sorted out the core elements of the brand and reinforced the brand mnemonics while maintaining consistency with the new brand vision, a move that will greatly enhance the brand identity and make the brand stand out from the clutter of competing brands.

RDA refined the Yihe project into a clear brand identity design system for pastry, bakery and food packaging. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.