A Dynamic Brand Identity for Sports Flooring
Beisdo develops and supplies sports flooring products for venues, schools and specialised activity spaces. Its portfolio includes PVC flooring, modular surfaces and related facility equipment, creating a need for a clear identity that could organise the range and support channel communication.
RDA built the brand around a concise graphic idea inspired by movement, resilience and shock absorption. The system gives Beisdo a consistent visual language across product literature, sales materials, exhibitions and sports-environment applications.
- Sports Flooring Brand Identity
- B2B Product Communication
- Brand Application Design
Beisdo is a professional sports flooring provider integrating R&D, production and sales. Its products cover categories such as PVC sports flooring
Beisdo focuses on the development of sports flooring materials for different performance and installation requirements. The identity needed to communicate movement and resilience while remaining practical across a broad product range.
RDA reduced the product story to a clear graphic principle inspired by impact and recovery. This visual device gives Beisdo a recognisable signature across technical literature, samples and sales communication.
