Beisdo is a professional sports flooring provider integrating R&D, production and sales. Its products cover categories such as PVC sports flooring, custom craft flooring, suspended parquet flooring, arena supporting equipment, etc. It has many series of products for events, stadiums and kindergartens. RDA created a visual identity for the brand's new launch, using the most simple graphic concept to convey the visual concept of sports shock absorbing flooring.

RDA refined the Beisdo project into a clear brand identity design system for sports and fitness brands. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.