Eyelash Brand Identity and Packaging for a UK Beauty Brand
Eastern Beauty Lashes is a UK-based false eyelash brand competing in a crowded beauty market. It needed a more distinctive identity that could communicate precision, style and product quality across packaging, digital channels and the customer journey.
RDA built the visual identity around the idea of light and radiance, translating the effect of lashes into a clear graphic language. The system extends across product packaging and the brand website, giving Eastern Beauty Lashes a more coherent and recognisable market presence.
- Brand Identity
- Packaging Design
- Website Design
RDA developed the visual identity, product packaging and website for UK-based Eastern Beauty Lashes.
RDA has developed the branding for the UK-based eyelash brand, Eastern Beauty Lashes, including packages for the product and the ideas behind it
The identity uses light and radiance as a visual idea, giving the lash brand a clearer and more distinctive personality.
The identity uses light and radiance as a visual idea, giving the lash brand a clearer and more distinctive personality.
