By building a bridge between an existing brand and new products of Ganniu Shan, we needed to give the buyer an impression of what a feeling to Ganniu Shan might be like. With exquisite botanical illustrations, the product packaging communicates a feeling of inherited knowledge, hand crafted detail, good taste and fine quality. It represents the very antithesis of industrial production.

RDA refined the Ganniushan project into a clear brand identity design system for cultural tourism and mountain destinations. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.