Food Packaging That Makes Traditional Kimchi Feel Contemporary

Ganniushan introduced a range of Korean-style kimchi and preserved vegetable products that needed to connect an established name with a more refined product proposition. The packaging had to communicate flavour, ingredient quality and craft while remaining easy to recognise at retail.

RDA used detailed botanical illustration, structured typography and a coherent product architecture to distinguish the range. The resulting identity feels considered rather than industrial, giving Ganniushan a strong shelf presence across multiple flavours and formats.