Keler is one of the most important suppliers of raw materials in the pet food industry in China and has a strong influence on the industry. The redesign of Keler's brand image required a design that expressed the brand's competitive advantages and friendly character.

RDA refined the Keler project into a clear brand identity design system for ceramics and building materials. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.