A Distinctive Brand and Interior for a Chengdu Noodle Restaurant
Uncle Lee is a Chengdu-style noodle restaurant concept centred on regional flavours, casual dining and a warm, characterful atmosphere. The new brand needed to feel rooted in local food culture while remaining clear and repeatable for a contemporary restaurant format.
RDA developed the naming, identity, packaging and interior language as one connected experience. Ingredient-inspired graphics, environmental applications and practical takeaway materials give Uncle Lee a recognisable presence from storefront to table.
- Restaurant Brand Identity
- Interior and Spatial Design
- Packaging and Environmental Graphics
Uncle Lee is a new chain of Chengdu style noodle, that offer local and international noodle goods and specialty food and drinks, deliciously prepared with a focus on organic Chengdu Noodle.
Uncle Lee is a new chain of Chengdu style noodle, that offer local and international noodle goods and specialty food and drinks, deliciously prepared with a focus on organic Chengdu Noodle.
The restaurant’s warm material palette is paired with ingredient-inspired graphics and a straightforward verbal identity. Naming, interiors, environmental graphics and packaging reinforce the same character at every customer touchpoint.
