WOA (World Of Art) has been devoted to igniting artistic passion for every individual through their holistic art programs for a decade now. With the compelling slogan "Enlightening Your Artistic Life", they offer comprehensive courses for all ages and inspiring art exhibitions. Celebrating their tenth anniversary, they decided to renew their brand, starting with an innovative take on the 'egg', seen as a symbol of creativity and art's true nature. This principle is strongly embedded in their brand as they strive to continue enlightening people with the magic of art even after their brand upgrade.

RDA refined the Woa project into a clear brand identity design system for art galleries and cultural spaces. The work connects strategy, visual identity and practical applications so the brand can build recognition, trust and stronger commercial conversion across digital, print and spatial touchpoints.